Industry watchers are putting pressure on Apple to show its next big product, as the market for smartphones continues to shrink. But in the case of extended reality (XR), the market for headsets is niche and no real use case that offers a compelling reason to buy an expensive headset. Its latest major new product category, Apple Watch, was previewed in the fall of 2014 and released the following year. Typically, Apple takes a few more years than the competition to enter a new product category. Cupertino has been reportedly working on the product for over 7 years.
There have also been rumours floating around a 15-inch MacBook Air.Īpple could also reveal its much-anticipated mixed-reality headset at the conference, according to Bloomberg. Given the device will be aimed at coders and developers, WWDC 2023 is the perfect place to show the long-delayed computer to the world.
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The company has been teasing a pro-grade Mac Pro desktop computer for a year or so.
It wouldn’t be a surprise if Cupertino announces new Mac hardware at the event. Over the years, Apple has also launched new hardware at its WWDC event.
Look out for iOS 17 and WatchOS 10 which are practically a given. Like previous years, the multi-day conference, Apple will likely announce new versions of its software platforms such as iOS, macOS, iPadOS, WatchOS and more. Susan Prescott, Apple’s vice president of Worldwide Developer Relations, says this year’s WWDC is going to be our “biggest and most exciting yet.” Of course, Apple hasn’t revealed what it plans to launch at the company’s biggest developer-focused event. But like last year, there will be an offline component to it, with the company having an in-person experience for a select few at Apple Park in Cupertino, California. Apple on Wednesday announced that it will host its annual Worldwide Developers Conference, or WWDC, from June 5 to June 9 in an online format.
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